The Morgan LifeCar is a concept car due to be launched at the Geneva Show in March 2008.

The LifeCar’s purpose is to demonstrate the phenomena that a zero emission vehicle can also be fun to drive. The combination of performance, range and fuel economy will allow a sporting driver of the future to demonstrate a concern for the environment. Going far beyond the incremental adaptation of traditional car designs as seen in current hybrid vehicles, it will demonstrate that a new step in vehicle architecture is enabled by the use of a fuel cell hybrid power train. The approach is one of whole system design in which the architecture is generated from the characteristics of the fuel cell, in a light-weight vehicle coupled with a high hybridization level. This combination will minimise the fuel cell cost and provide the fuel economy for a 200 mile range. An objective of the project is to lower the entry barriers for a vehicle powered by a hydrogen fuel cell. Core to the success of the project will be collaboration between partners to achieve system-level innovation in the design. The collaborators are Oscar Automotive, Cranfield University, QinetiQ, Oxford University, Linde AG and Morgan Motor Company.

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